Resolve cultural conflict? Smooth things over? Why? This is a waste of potential creative power. By using the energy inherent in cultural conflict, it is possible to leverage the differences for added value.

This video demonstrates our Mapping-Bridging-Integration (MBI) model, based on the research of Prof. Joseph DiStefano and Prof. Martha Maznevski, both of IMD. A summary of this research can be found here as well as on the IMD site: It is the theoretical foundation for the services of BRIL.Solutions.

Leveraging for value through cultural differences

One thought on “Leveraging for value through cultural differences

  • 2017-03-23 at 22:49

    Thank you, Monroe. Appreciate it. Indeed, intercultural differences are an under-utilized resource.

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