Resolve cultural conflict? Smooth things over? Why? This is a waste of potential creative power. By using the energy inherent in cultural conflict, it is possible to leverage the differences for added value.
This video demonstrates our Mapping-Bridging-Integration (MBI) model, based on the research of Prof. Joseph DiStefano and Prof. Martha Maznevski, both of IMD. A summary of this research can be found here https://srleosalazar.wordpress.com/resources-and-links/ as well as on the IMD site: http://www.ft.com/businesseducation/imd. It is the theoretical foundation for the services of BRIL.Solutions.