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International Sales Booster

$580.00

An immediate, low-barrier method to dramatically boost your performance during trade shows and other international sales opportunities.

Description

International trade shows are one of the best, most effective methods for you and your small/medium-sized business to grow internationally. Trade shows offer a controlled environment for you to grow through new sales, new client relationships, new suppliers, new networks and new knowledge about your market – provided you perform at your very best.

Yet many business owners don’t, and leave this effective and accessible method under-used. Often it’s a lack of time, knowledge or skills necessary to attending and selling their products or services at a trade show. Very often, the business-owners lack the focus and follow-up skills necessary to make their investment worthwhile.

BRIL.Solutions offers an immediate, low-barrier method, through online and/or face-to-face coaching sessions, to dramatically boost your performance during trade shows and other international sales opportunities.   

We work with you in four areas:

  • Focus:
    • Who is your customer?
    • What challenge does your customer have that you can solve with your product or service?
    • What is your message? Does it clearly communicate, in the customer’s language, what your value proposition is?
  • Preparation:
    • What do I need to know about my target customer before going to the trade show?
    • Where can I find information?
  • Execution
    • How do I best engage the client?
    • How should I approach their stand?
    • What can I expect from this (first) contact?
  • Follow-up
    • What should I do following the trade show to maximize my returns?
    • What is a ‘sales cadence’? How can it help me?

If you are the owner of a small or medium enterprises (SME) and want to start/grow/improve international sales of your products or services, this session may be right for you. Participants can be individuals, teams or organizations, who:  

  • Have little to no experience in doing business with international markets;
  • Are strongly motivated for doing international business;
  • Are willing to invest both time and money in getting started.

 

What do you get?

  • Awareness
    • What is necessary for me to succeed at an international trade show?
  • Knowledge
    • Which markets?
    • What products/services?
      • What approach?
      • Adaptation?
      • Which partners?  
  • Skills
    • How do I sell internationally?
    • How is it different from selling in my home market?
    • What works? What doesn’t? 
  • Network
    • Who can help me?
    • What can they do for me?  
    • How can I help others?
  • Pre-session Quick Scan: what does YOUR potential client demand?
    • Laser focus on the country and client YOU are engaging, giving you exactly the information you need to know.
    • Perfect your pitch: are you speaking your client’s language?
    • How to win clients and close sales: what will make them buy from you?
    • Post-contact evaluation: performance review and how to do even better the next time.
    • Detailed report: a summary of the essential information and advice you need to be your best with your international client.

If you are planning on attending an internationally-oriented trade show or other sales event, this session is what you need to guarantee your success.

International Sales Booster