Description
International trade shows are one of the best, most effective methods for you and your small/medium-sized business to grow internationally. Trade shows offer a controlled environment for you to grow through new sales, new client relationships, new suppliers, new networks and new knowledge about your market – provided you perform at your very best.
Yet many business owners don’t, and leave this effective and accessible method under-used. Often it’s a lack of time, knowledge or skills necessary to attending and selling their products or services at a trade show. Very often, the business-owners lack the focus and follow-up skills necessary to make their investment worthwhile.
BRIL.Solutions offers an immediate, low-barrier method, through online and/or face-to-face coaching sessions, to dramatically boost your performance during trade shows and other international sales opportunities.
We work with you in four areas:
- Focus:
- Who is your customer?
- What challenge does your customer have that you can solve with your product or service?
- What is your message? Does it clearly communicate, in the customer’s language, what your value proposition is?
- Preparation:
- What do I need to know about my target customer before going to the trade show?
- Where can I find information?
- Execution
- How do I best engage the client?
- How should I approach their stand?
- What can I expect from this (first) contact?
- Follow-up
- What should I do following the trade show to maximize my returns?
- What is a ‘sales cadence’? How can it help me?
If you are the owner of a small or medium enterprises (SME) and want to start/grow/improve international sales of your products or services, this session may be right for you. Participants can be individuals, teams or organizations, who:
- Have little to no experience in doing business with international markets;
- Are strongly motivated for doing international business;
- Are willing to invest both time and money in getting started.
What do you get?
- Awareness
- What is necessary for me to succeed at an international trade show?
- Knowledge
- Which markets?
- What products/services?
- What approach?
- Adaptation?
- Which partners?
- Skills
- How do I sell internationally?
- How is it different from selling in my home market?
- What works? What doesn’t?
- Network
- Who can help me?
- What can they do for me?
- How can I help others?
- Pre-session Quick Scan: what does YOUR potential client demand?
- Laser focus on the country and client YOU are engaging, giving you exactly the information you need to know.
- Perfect your pitch: are you speaking your client’s language?
- How to win clients and close sales: what will make them buy from you?
- Post-contact evaluation: performance review and how to do even better the next time.
- Detailed report: a summary of the essential information and advice you need to be your best with your international client.
If you are planning on attending an internationally-oriented trade show or other sales event, this session is what you need to guarantee your success.